A frequent tactic for improving restaurant quality on the TV show Kitchen Nightmares is to reduce the number of items on the menu. On the Anna Vincenzo’s episode the restaurant had an overwhelming 180 items. It might seem obvious that if you simply explained that to the owner the the point would be made, but often that isn’t the case. Gordon Ramsey went to the effort of having the kitchen staff prepare just one order of each item on the menu before the owner arrived for the day. When she showed up, every table and flat surface in the restaurant was completely covered with different entrees on it. There were dishes with food from wall to wall. It became immediately apparent to her that they had too many choices on the menu to be able to do an exceptional job for every customer order. No explanation necessary.
Monday, March 29, 2010
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