A colleague recently expressed his enthusiasm for another Wells Fargo customer experience improvement. Your shiny new debit/credit card arrives in the mail, but before you can use it, you need to peel off the sticker and call the number navigating an automated menu to activate it. Who doesn’t put that off until the last minute? Wells Fargo has a new option – you simply insert your new card into the nearest ATM and enter your PIN. Voila! Activated. You still have the option to call or activate online, but if you use the ATM anyway, it is a compelling new “effortless” option.
It is hard to believe with the technology available, the concept wasn’t more widespread before now, but it shows signs that the banking industry is starting to put their technology to use to improve customer experience.
According to the 2008 Forrester’s Customer Experience Index (CxPi), in the Banking Industry Wells Fargo ranked third for “ease of use” out of the banks surveyed. The competition between a smaller number of increasingly larger banks brings welcome improvement.
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These were really great information given by you, I personally like all these information abut debit card improvement. Although debit card programs have been around for decades, many banks underutilize them as a source of sustainable fee income.
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Each will have your debit card on your joint need be activated by the individual possessing the card. Activation of a single card will not activate any other cards in the account.
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Finally. A new way to activate your card. This seems much more simpilar than activating it online or calling in. Technology is so awesome!
ReplyDeleteI love the fact that Wells Fargo has made this much easier for people. I hate having to call to activate a card. This should be an option that should be available to from all companies.
ReplyDeleteWow what initiative wells fargo is taking,a easy way to activate your card......wow
ReplyDeleteGreat idea!! I just love wells fargo they make thngs so simple from home loans to debit card activation.
ReplyDeleteWells Fargo is a leader in innovative technologies and all about thier clients.
ReplyDeleteGo Wells Fargo a leader in technology!
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